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Revolut Ltd. has picked Ireland as the first market to launch its buy now, pay later product that will see it go head to head with the likes of Klarna and other fintechs in the rapidly growing area of lending.

The digital bank plans to roll out its “Pay later” offering across Europe, adding Poland and Romania later this year, Revolut said in a statement Friday. In its first market of Ireland, 1.9 million adults have a Revolut account. Analysts believe the BNPL market in Europe is set to grow to £680 billion ($831 billion) over the next five years.